Wednesday, December 15, 2010

Anti-Cheeseburger Ads Won't Run in Houston

By now, many of you have heard or read about the controversy surrounding the television advertisement that features a corpse clinging to a cheeseburger. The group that developed the spot, Physicians Committee for Responsible Medicine, offered $5000 to four Houston stations to run the ads, but they declined. The program director for KHOU, Lisa Shumate, expressed the concern that the commercial did not meet their standards and practices guidelines.

The advertisement, which has aired in Chicago and Washington, shows a grieving woman and a doctor standing over the corpse, alludes to McDonald's with the restaurant's logo and the slogan "I was lovin' it," and then suggests to viewers that a vegetarian option may be the way to avoid high cholesterol and heart attacks.

McDonald's obviously is not pleased with the advertisement and its officials have spoken out against the efforts by the physicians' group. But, this is not the first time that PCRM has spoken out against large companies and the negative influence they believe these companies are having on our dietary choices. Kraft Foods was the focus of their disapproval just earlier this year.

Whether you are a global entity like McDonald's or a small store with one location in your hometown, you certainly do not want unpleasant messages about your products to be distributed over the airwaves. And, sometimes, a business is the victim of slanderous attacks that can damage its reputation and its earnings. If you are facing such a situation, the business litigation attorneys at Bertolino LLP can help. Please contact our Austin, Houston, or San Antonio office today.


No comments: